| It’s hard to grasp the monumental business decision Hayley Williams faced before she’d even gotten her driver’s license. By the time she was 15, she had signed a 20-year contract with Atlantic Records—an agreement that would keep her tied up with the major label longer than she’d been alive. The “360 deal” made it so labels could profit from all parts of an artist’s work at a time when file sharing siphoned revenue from music sales. In exchange for developing Williams—conceptualized initially as a solo artist and eventually, at her insistence, as part of the pop-punk band Paramore—Atlantic would take a percentage from touring, merchandising, publishing, and more. On the opening track of her third solo album, Ego Death at a Bachelorette Party, Williams frostily scorns the arrangement: “A lot of dumb motherfuckers that I made rich.”
01 Ice In My OJ |
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